ATTRACTIVE CITIES: Successes and Conflicts 

Program code
SS019-05

Program Duration
12 Days

Dates
July 8-19, 2019

Credits
6

Tuition
600.00 €
include courses and activities in Milan and Barcelona (travel, housing and living expences are not included in the tuition fee)
300.00 €
Milano-Bicocca and UB students

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IN COOPERATION WITH

UB

ATTRACTIVE CITIES: Successes and Conflicts  


Description

The main aim of the summer school is to improve the knowledge of the participants in the field of the urban attractions analysed from different perspective and in particular concerning different types of urban populations and services, different models of policies and governance structure.

The summer school will be divided in three sets of lessons and activities devoted to:

  • The analysis of the theoretical and methodological instruments available in order to studying and improving urban attraction;
  • The presentation of successful case studies of city marketing and attraction strategies performed in Italian and European cities;
  • The tour in specific places and “hot-spots” within the two cities in order to corroborate the theoretical part with the empirical field (lessons in the morning and trips in the afternoon).

The final goal of the summer school is to improve the capacity of the students in cooperating with private and public agencies for promoting cities attraction. The summer school is open to students as well as to policy makers working in the field of the city marketing.

Contents Covered

  • Quality of life and metropolitan populations living, consuming and working in the cities;
  • Urban rythms, mobility and accessibility to urban opportunities;
  • Art & culture in the urban space and the creative city;
  • Tourism & the digital economy: local resources utilized to develop touristic and job attractions;
  • Public policies and urban planning;
  • The agricity: when agriculture becomes an urban attraction;
  • Governance and participation models as tools for improving attractiveness;
  • The divercity: the evolution of lgbt urban spaces in the contemporary city.

Program Coordinators

Location

Milan (1st week), Barcelona (2nd week);

Accomodation info

To know options for in campus accommodation during Milan week please write to [email protected]; for Barcelona you can ask for information to [email protected] please remind you should arrange your accommodation independently.

Scholarship/tuition fee reductions

Students from UB and UNIMIB can apply to the school with a 50% discount on the tuition fee

Application Deadline

extended deadline - May 15 2019

Prerequisites:

None

Requested documents to be uploaded in the application form

CV, ID card or passport.

Target Audience

We welcome students from different disciplines: sociology, anthropology, tourism, geography, urban planning, urban design and architecture, as well as practitioners and policy-makers. We shall be glad to consider any other background deemed for the program as reflected from the CV of the students.

For further information, Contact:

[email protected]

[email protected]

 THE FORMS OF URBAN ATTRACTIVENESS: Milan & Barcelona: a comparative perspective of two attractive cities 


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