The main aim of the summer school is to improve the knowledge of the participants in the field of the urban attractions analysed from different perspective and in particular concerning different types of urban populations and services, different models of policies and governance structure.
The summer school will be divided in three sets of lessons and activities devoted to:
- The analysis of the theoretical and methodological instruments available in order to studying and improving urban attraction;
- The presentation of successful case studies of city marketing and attraction strategies performed in Italian and European cities;
- The tour in specific places and “hot-spots” within the two cities in order to corroborate the theoretical part with the empirical field (lessons in the morning and trips in the afternoon).
The final goal of the summer school is to improve the capacity of the students in cooperating with private and public agencies for promoting cities attraction. The summer school is open to students as well as to policy makers working in the field of the city marketing.
Contents Covered:
- Quality of life and metropolitan populations living, consuming and working in the cities;
- Urban rythms, mobility and accessibility to urban opportunities;
- Art & culture in the urban space and the creative city;
- Tourism & the digital economy: local resources utilized to develop touristic and job attractions;
- Public policies and urban planning;
- The agricity: when agriculture becomes an urban attraction;
- Governance and participation models as tools for improving attractiveness;
- The divercity: the evolution of lgbt urban spaces in the contemporary city.
Location:
Milan (1st week), Barcelona (2nd week);
Accommodation info:
To know options for in campus accommodation during Milan week please write to
[email protected]; for Barcelona you can ask for information to
[email protected] please remind you should arrange your accommodation independently.
Scholarship/tuition fee reductions:
Students from UB and UNIMIB can apply to the school with a 50% discount on the tuition fee